Many of you may know, I’m a self proclaimed coffee addict. I rotate my daily dose and while I prefer to typically spend my money with local coffee houses – like Java Station & Jitters, I do frequent Peet’s and the Coffee Bean fairly often as well. I was saddened to read the recent article in the Independent about the firings of several long time employees at the Coffee Bean on De La Vina.
I know these folks, and while I don’t know them that well I pretty sure the corporate office is in this case acting unjust. Not to mention, firing people right before Christmas…one of which was pregnant and in her second trimester – what BS! Does “Corporate” have no soul?
Coffee Bean has been a long time participant in Axxess thanks to the local managers and employees who fought their marketing department and convinced them that Axxess was worthy of the dollars. That is, up until my main contact left the company about six months ago. Right after that I received a call from a very unpleasant person at their corporate office – stating Axxess was a waste of money, that their participation was to be terminated immediately and that the bill for the upcoming ad (which was literally at the printers) would not be paid. We went round and round, and somehow I won. Coffee Bean is participating in the current Axxess Book and they did pay their bill – but not willingly and I’m quite certain they will not be with us next year.
It’s too bad that “corporate” is often out of touch with their employees and with the markets they do business in. Regarding the current drama on De La Vina – who knows. The company has a right to look into situations in which there might be wrong doing and certainly a right to protect their profits. But they also should have the good sense to handle such situations with a little more integrity.
I hope the situation gets resolved and that the 3 employees are vindicated of any wrong doing. I still like their coffee, but if they’re not in Axxess next year I promise that you won’t see me in any of their stores.