I can’t believe that Axxess has now been around for 11 years! I started the company in 1999 with one of my best friends right after we both graduated from UCSB.
Our first book was only 92 pages and had about 50 2-for-1 offers. Starting out, my business partner and I were absolutely clueless. Nate had a degree in marine biology and I had mine in Anthropology – both of which are fairly useless in the real world. Back then it was near impossible to get businesses to participate AND equally hard to get anyone, even our friends to buy a Card. In those early years I felt like I was the only guy in town with an Axxess Card. I used it daily, almost religiously and went nowhere that didn’t accept it- mostly because I wanted to support my clients but partly because I had no money whatsoever. Even on first dates, I was that guy who wasn’t afraid to bust out my little Axxess Card. I probably saved a few bucks on those dates but I don’t think it helped me get any second dates.